AboutOur WorkservicesCreative StudioGet in Touch
Get in Touch
something
new
creative.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

We Create Experiences.
That’s Our Craft.
That’s Everything.

Toronto – New York – Worldwide

We work with brands, visionaries, and industry leaders who dare to do something new.

See Our Work

We’re always busy making you cool, unforgettable, and ahead of the trends!
Now it’s our turn! Our new website is on its way.

But in the meantime…
📸 Find us on Instagram – where creativity meets cool.
💡 Drop us an Email – let’s create something extraordinary.

Who we are

We are not architects. We are not interior designers.
We shape how spaces feel.
How moments unfold.
How people connect.

Experience.

Emotion.

Impact.

We specialize in experiences, engagement, and innovation, maximizing revenue, emotional impact, and brand value.

From hotels and cruise lines to retail, entertainment, and destinations,
We turn places into experiences. Moments into memories.
The expected into the extraordinary.

what we offer
What we do

Through immersive design, creative strategy, and sensory experiences, we create environments that transform brands, engage audiences, and leave lasting impressions.

01

Experience Clinic

Smart. Fast. Impactful.

We optimize and diagnose existing experiences to increase guest engagement,emotional connection, brand loyalty, and drive higher spending and long-term revenue growth.

Learn More

Visionary Guide

Insightful. Forward-thinking. Essential.

A high-impact, exclusive advisory that empowers leaders, founders, and executives designed to spark creativity, inspire teams, and provide insider knowledge that fuels business growth, differentiation, and long-term success.

Learn More

New Experiences

Innovate. Captivate. Transform.

New, groundbreaking experiences increase guest retention, amplify word-of-mouth, justify premium pricing, and build lasting brand value, creating deep emotional connections and the differentiation that sets you apart.

Learn More
About us

Global Brands.
Measurable Reach.

We partner with leading brands, visionary developers, and industry pioneers to shape the future of guest experiences worldwide.

From top hospitality destinations to luxury retail and entertainment ventures, from strategy to execution, we craft experiences that don’t just exist—they set new standard.

See what we do
Who We Are

We don’t follow trends.
We create something new.

Our expertise lies in creating transformative environments that redefine industries.
From concept to execution, we craft immersive brand experiences for hospitality, retail, and entertainment.

Lukas

Cabalka

Lukas Cabalka

Lukas Cabalka

About Lukas

Co-Founder & Chief Creative Director

Get in touch

Creator. Instigator. Experience Alchemist.

Lukas doesn’t talk about Lukas. He talks about art, philosophy, psychology, fashion, and design—beauty in all its forms. A storyteller obsessed with atmosphere, emotion, and the invisible threads that connect people to places.

Born in Europe, based in North America, shaped by the world.

Lukas has spent 20+ years redefining entertainment, hospitality, and retail across Asia, the Middle East, Africa, Europe, and North America. From medieval castles to skyscrapers, luxury resorts to avant-garde urban spaces, his work doesn’t just fill a space—it transforms it into a moment that captivates, engages, and lasts.

A rare fusion of artistic vision and business intelligence.

Lukas has created immersive shows, brand-defining activations, high-tech spectacles, and cultural movements for the world’s leading brands. He has also worked with top global agencies, including McCann, Ogilvy, Jack Morton, and Avantgarde, pushing creative boundaries and redefining experiences.

What sets him apart?

He sees, hears, and feels what others don’t.
The flicker of light before the reveal.
The shift in sound before the emotion.
The scent that makes you remember.
The moment that turns an audience into believers.

100+ projects. 4 continents. Countless stories.

The next one could be yours.

Our Clients

Signature Projects.
Proven Results.

We don’t just create experiences - we redefine industries.

Whether launching a new concept, elevating a brand moment, or transforming destinations, we deliver measurable impact and long-term value.

See Our Work
Case Studies

Experience Clinic & Visionary Guide

Smart solutions, sharp insights. We refine experiences, enhance guest journeys, and empower leaders to create unforgettable moments — driving engagement, loyalty, and growth.

Grand Fiesta Americana Coral Beach Cancun, Mexico

For this iconic resort’s transition to an all-inclusive model, we provided strategic consulting across F&B, live entertainment, retail, and creative technology.

Our team delivered insights, trends, and custom recommendations, culminating in a standout lobby attraction blending art, water, scenic design, and live performance.

‍

From concept development to budgeting, technical drawings, and strategic planning, we shaped a transformative guest experience designed to captivate and inspire.

No items found.

BurJuman, Dubai

As creative consultants, we partnered with BurJuman to elevate its retail experience in Dubai’s competitive landscape.

Through multi-year strategy, annual planning, and creative direction, we introduced unique experiences that boosted footfall, sales, and brand distinction.

Our work included world premieres such as Da Vinci, Masters of Magic, Fashion Dubai, Culinary World, and more—transforming the mall into a destination for innovation and entertainment.

No items found.

Iberostar, Palma de Mallorca & Greek Islands

Tasked with enhancing leisure and entertainment experiences, we developed a creative direction and strategy to elevate Iberostar’s family resorts.

‍

Over six months, we implemented engaging concepts across three Greek Island properties—introducing innovative sports activities, interactive games, art installations, and live entertainment to create memorable guest interactions and enriched resort experiences.

No items found.

Global Creative Partnerships

We’ve collaborated with leading experience, branding, and ad agencies worldwide, delivering creative ideation, direction, and strategy to shape innovative concepts and experiences.

‍

As a trusted creative partner, we’ve contributed to high-end projects across Asia, the Middle East, Europe, and North America—from fashion brand anniversaries and national day celebrations to hospitality and destination experiences.

No items found.

P&O Iona, Southampton, UK

For P&O’s Iona cruise ship, we collaborated with the Head of Entertainment to develop groundbreaking show concepts and experiences.

From immersive, stage-less performances to aerial and acrobatic shows, we integrated advanced technologies like dynamic lighting design, lasers, automation, and 3D performer flight systems—creating captivating entertainment that redefined onboard experiences.

No items found.

CapitaLand Asia, China & Singapore

We partnered with CapitaLand’s retail division to elevate guest experiences across multiple properties in China and Singapore.

Our creative vision and strategy focused on attracting new customers, driving revenue growth, and differentiating in competitive markets.

‍

From art installations and exhibitions to branded content and licensed entertainment, we seamlessly integrated these experiences with marketing and branding channels—ultimately touring several IPs across Asia.

No items found.

Canada 150th Anniversary, Toronto

We were commissioned to develop the creative direction for Canada’s 150th anniversary celebration at Queen’s Park, Toronto.

‍

Our team crafted a compelling concept and managed budgeting, strategic planning, timelines, and contracting.

‍

The result was a memorable large-scale event that welcomed over 100,000 attendees.

No items found.

Posadas Group, Mexico City & Cancun

We collaborated with Posadas Group’s architecture, branding, and standardization teams to deliver an Experience Clinic for their Cancun properties.

‍

We provided strategic insights to elevate guest journeys, enhance brand perception, and improve overall experiences.

Additionally, we contributed visionary input for a new 1,500-room multi-complex project, shaping innovative concepts for large theaters, immersive experiences, and cutting-edge entertainment.

No items found.

Sandals Hotels, Caribbean

Building on a five-year collaboration delivering world-class entertainment in Turks and Caicos, we were engaged to develop a creative vision, strategy, and visionary guide for four new Sandals properties across the Caribbean.

‍

Our work spanned immersive entertainment concepts, high-tech staging and scenic design, and strategic planning to enhance guest engagement and elevate resort experiences.

No items found.

Jumeirah Madinat Dubai

We were engaged to reimagine the future vision for the iconic Madinat Theatre, situated in Souq Madinat’s vibrant retail and leisure district, nestled between three Jumeirah luxury properties, including the renowned Burj Al Arab.

‍

Our work included evaluating existing programming, developing a forward-thinking creative vision and strategy, and exploring opportunities for outdoor experiences, amphitheater activations, and enhancing the fountain project to elevate guest engagement and drive future success.

No items found.

Dubai Tourism, UAE

We have been proud partners in shaping numerous iconic events and experiences for Dubai Tourism, including Dubai Fashion, Dubai Shopping Festival, Dubai Summer Surprises, Eid Dubai, and more.

‍

Our work introduced a mix of licensed, branded, and original experiences to the city, enhancing its global appeal.

‍

Collaborating closely with the CEO of Dubai Tourism, the COO of DSFO, and key creative teams, we provided visionary guidance, developed innovative formats, and shaped unforgettable experiences, landmark events, and impactful concepts that continue to define Dubai as a world-class destination.

No items found.

Government of Canada

We have partnered with the Canadian government on multiple projects celebrating the nation’s identity, tourism, and cultural milestones.

‍

From Ottawa and Niagara Falls to Toronto’s Queen’s Park, our multi-year collaboration included developing a visionary guide for Canada Day celebrations, as well as creating innovative experiences such as festivals, urban operas, and dynamic programming—blending performing arts with creative technology to engage and inspire audiences.

No items found.
Case Studies

Experience Design & Creation

We craft groundbreaking experiences that captivate, inspire, and drive results. From immersive entertainment to interactive dining, sensory wellness, and retail innovation, our bold concepts elevate brands, increase revenue, and create unforgettable guest connections.

View

Avant Garden - China

View Project

Burjuman - Dubai, UAE

View Project

Central - Phuket, Thailand

View Project

Costa Cruises - Genova, Italy

View Project

Da Vinci - Dubai, UAE

View Project

Dome Arte - Saudi Arabia

View Project

Dubai Shopping Festival

View Project

GFA - Cancun, Mexico

View Project

Illuminite - Toronto, Canada

View Project

Journey - Singapore

View Project

Jumeirah - Dubai, UAE

View Project

Live Aqua - Cancun, Mexico

View Project

P&O - Southampton, UK

View Project

P&O Entertainment Experiences

View Project

Ricarda’s - Toronto, Canada

View Project

Sensory Walk - Deutsche Bank

View Project

Shoe Story - Manama, Bahrain

View Project

Soluna - Dubai, UAE

View Project

Voila - Sandals

View Project

Wonders - Doha, Qatar

View Project
Get in touch
Studio

Our Creative Studio

A glimpse into a world where imagination meets innovation. Where we craft differentiation, immersive storytelling, and unforgettable experiences that set new industry standards.

Get in touch
(Drag Carousel)

Success isn't about being seen.

And that’s what we do.

Let's Create together

It’s about being felt, remembered, and shared.

And that’s what we do.

Let's Create together

What's Next?

Whether you’re elevating what exists or building the never-before-seen.
The spark is set.

Get in touch
Experience ClinicVisionary GuideNew ExperiencesContact
Privacy PolicyTerms of ServiceCookies Settings
© 2025 Something New Creative Inc. All rights reserved.