Client: World Trade Center and Moda Mall, Manama, Bahrain
Project: The Shoe Story – A Fashion & History Experience
Deliverables:
• Creative direction and concept development
• Design of The Shoe Story, a world-premiere experience dedicated to the history and evolution of shoes
• Creation of exhibits combining storytelling, fine arts, and performing arts
• Development of interactive mini-experiences to engage visitors
• Design for both a private VIP event and a public experience
• Strategic integration with retail and lifestyle elements to enhance Moda’s appeal
Solution:
We were tasked with creating an innovative experience that would serve as both a VIP event and a public attraction, with a focus on engaging female audiences. Situated in a distinctive mixed-use development combining the World Trade Center and Moda Mall in Manama, Bahrain, we brought the concept of The Shoe Story to life — a world-premiere experience celebrating 200 years of footwear history, evolution, and fashion.
Through curated exhibits, interactive storytelling, and immersive mini-experiences, guests explored the cultural significance of shoes across time. The experience blended fine arts and performing arts, offering visitors an engaging narrative journey that highlighted shoes as symbols of fashion, identity, and style.
Impact:
The Shoe Story became a standout attraction, captivating both VIP guests and the public. By merging fashion, storytelling, and immersive design, the experience enhanced Moda Mall’s reputation as a destination for style and culture — creating memorable moments that resonated with visitors and positioned the venue as a vibrant lifestyle hub.
Behind the Scenes:
A glimpse into the creativity, craft, and detail that shape each unique experience — from vision to reality.
